As a longtime customer & certified lactation support CLC here, & a huge advocate for breastfeeding/nursing/pumping- I've been supporting & purchasing this brand the longest purely bc I love everything. The why for this company, the safe frabic, how it contours our body well with the thick but breathable frabic, its safe-OXO certified( I may have remembered the name wrong-mommy brain), the simple colors. At work, I was able to pump very discreetly & in public, and at home- (we often hosted parties at my house, so I wouldn't have to lug stuff everywhere). Trust me, this brand isn't a hype, but a whole investment & life hack. Of all by breastfeeding supplies im giving up to people.. im still holding on to my dear mlm brand dresses ( I have almost all the colors) tanks great for layering under scrubs or with cute shorts or skirt & long sleeve is the perfect thing to wear in the winter. Last yr my brother past on 5/14, im still nursing, so I needed a black nursing dress, I ordered a new one & it came on time. Super thankful to have found this brand! I love the grit of small owned, but especially mama business. Truthfully, again, this brand is a whole life hack. I love it. FYI my daughter now 3 1/2 & still nursing picks my wear when we go out.. & she specifically says.. mom.. wear your nursing dress... & she usually picks the color to match her wear.